Guest satisfaction levels are another crucial factor in our renovation process. We consistently monitor reviews and feedback from our guests to identify areas for improvement. This could range from comments about outdated interiors or insufficient amenities to issues related to cleanliness or the quality of facilities. If guests are consistently mentioning these factors, it’s a strong indicator that a refresh is needed. For example, if our cleaning scores are below our desired threshold, or if guests feel that the room facilities don’t meet modern standards, it’s time to take action.
Finally, we take a close look at the profitability of the location. Our resources are valuable, and it’s essential that we invest in properties where it makes financial sense. If a location is underperforming financially, or if its guest satisfaction rates are lagging, it may not be a wise investment for a full renovation. On the other hand, if everything is running smoothly – guests are happy and the property is already performing well – a renovation could help take the guest experience to the next level and, in turn, boost long-term profitability.