{"id":23909,"date":"2025-07-16T11:14:31","date_gmt":"2025-07-16T11:14:31","guid":{"rendered":"https:\/\/content.limehome.com\/?p=23909"},"modified":"2025-08-14T08:53:07","modified_gmt":"2025-08-14T08:53:07","slug":"brand-refresh","status":"publish","type":"post","link":"https:\/\/content.limehome.com\/en\/whats-new\/brand-refresh\/","title":{"rendered":"Fresh look, same vision: Limehome\u2019s refreshed branding"},"content":{"rendered":"\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Limehome stories<\/a> \u2013\u00a0What’s New<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fresh look, same seamless stays<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It's still Limehome as you know it \u2014 now with a sharper new look<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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July 15, 2025 \u2022 2 min read<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Six and a half years ago, Limehome set out to rethink hospitality, offering stylish, tech-enabled stays with an effortless guest journey. From our humble first studio in Aachen, Germany, we\u2019ve grown into a platform with over 10,000 apartments<\/strong> across Europe offering homelike comforts for everyone \u2014 from business travellers to city breakers; from families to digital nomads.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What's changed (and what hasn't)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Limehome portfolio has expanded not just in size but in variety. You\u2019ll still find the stylish, self-sufficient urban apartments you know and love. But we\u2019ve also added an array of exciting options to the mix \u2014 from <\/span>work-and-play hubs<\/b> like Berlin<\/a> or <\/span>Milan<\/span><\/a> to <\/span>rare architectural gems<\/b> (think modernised Puglian palazzo in <\/span>Lecce<\/span><\/a>, or a Zaha Hadid architectural jewel in <\/span>Graz<\/span><\/a>), and <\/span>idyllic vacation spots<\/b> (like a sun-soaked retreat in <\/span>\u00c9vora<\/span><\/a> or a traditional stone house in <\/span>C\u00f3rdoba<\/span><\/a>). <\/span>
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<\/span>With our community and portfolio growing \u2014 it was time to <\/span>refresh our visual identity<\/b> to unlock more flexibility, clarity, and momentum while staying true to our vision: <\/span>smart, seamless, and stylish <\/b>stays for everyone, everywhere. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fresh new look<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After intensive guest and user research, many internal workshops, months of listening, iterating, and refining, Limehome has a new design. A visual identity that will help us grow and unite all digital and physical experience of our brand for years ahead.\u00a0<\/span><\/p>

We\u2019re rolling out a new colour palette, a new logo and an overall simplified, more accessible and online-friendly design ethos \u2014 all intended to reflect the reality of how we see smart travel today.<\/b><\/b>
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You\u2019ll see the new look across your Limehome experience, whether you\u2019re booking on our website, finding travel inspiration in your inbox, or checking in on the app \u2014 freshly designed to make your guest journey with us even more seamless and compact.<\/span><\/b>
<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Designed for growth<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We continue to challenge ourselves to design not only spaces, but also digital experiences that are more aligned to modern travel: smart, dynamic, effortless. All this is now embodied in our new look.<\/em><\/p>

Dr. Josef Vollmayr | Co-CEO of Limehome<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More than just a visual update, this refresh lays the groundwork for scalable growth \u2014 rooted in guest insights, driven by a digitally enhanced approach, and energized by our expanding global presence. This is Limehome today \u2014 and who we\u2019re becoming tomorrow.<\/p>

Follow us on this journey of smarter, ever more stylish and seamless Limehome experiences, whether you\u2019re discovering us online or stepping into one of our suites. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You might also enjoy reading... <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTinsel, treats and traditions: European Christmas markets\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLisbon travel guide\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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